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Competitive Environment
The CLASSEN Group in it's competitive environment
For manufacturers and producers in all economic environments the "integrated productions facility" is an increasing part of business strategie. The integration und concentration from all areas of production - internal or external - in one facility, provides significant competitive advantages.

The result is that manufacturing companies with such an integrated strategy are finding themselves in the best position to target certain market segments. The reasons here are:

increased cost advantages from extended production capacities
therefore better adaption to the additional demands and provision of logistical advantages to the customer (delivery capability and times).
Increased market concentration for the customers and resulting from that the further search for equally strong and capable partners.
Increasing international activity from manufacturers and customers, a consequence of the steadily increasing enquiries from the growing overseas market (USA, Asia, Eastern Europe),
Innovative further development in increasingly tightening timescales for technical and decorative parameters in design and/or finishes (eg SyncroTex Technology) which demand the shortest development cycles.
Increasing consolidations process through mergers, insolvencies and closure of production facilities, which make an adaptibility through amalgamation of the remaining production capacities important.

Sales and market share according to country (Laminate)