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New sales structure for the CLASSEN: Greater dynamism and stronger networking between the individual sales companies

Published on August 14, 2023
Group photo of five people in front of a CLASSEN with the slogan "Floors for a better tomorrow" – symbolizing team spirit, sustainability, and the future of environmentally friendly floor coverings.
Kaisersesch, August 14, 2023. The CLASSEN presents its new sales structure, which brings a breath of fresh air and new momentum to the family business. With this change, the CLASSEN aims to strengthen sales within the company and promote closer networking and cross-departmental collaboration.

"Our goal is to create a corporate culture based on cooperation and creative exchange," says Dr. Hans-Jürgen Hannig, founder and CEO of the family-owned company. "By implementing our new sales structure, the CLASSEN is well equipped to successfully meet the challenges of the current market and design innovative solutions that will position us strongly for the future."

One of the innovations is that Mathias Gorecki has been appointed to the Group's management board. With over 30 years of experience as an integral part of CLASSEN, Mr. Gorecki will now take on a key role at Group level and work hand in hand with Céline Quervel to drive the company's sales strategy forward. Céline Quervelcontinuesto head upcorporate marketing and is now also responsible for overall sales at family level. In this role, Céline Quervel has been appointed to the management boards of all sales companies.

Moritz Menier will assume responsibility for the strategically important North and South American market. In this role, he will also drive forward new investment projects for CLASSEN in the USA. The first measure implemented under his leadership was the establishment of CLASSEN Inc., with Moritz Menier acting as CEO.

David Hussey takes over the management of important export markets such as Western Europe, Scandinavia and the Middle East. With his extensive experience in the laminate flooring sector, he brings valuable expertise and many years of market experience to his new role.

The new sales team at CLASSEN places particular emphasis on close communication with all departments within the company. Cross-departmental teams are deployed in a targeted manner to successfully launch new products such as the innovative CERAMIN (PP Dryback). The CLASSEN is also investing heavily in digitalization in order to leverage innovative technologies and digital solutions that make collaboration more efficient and further improve customer interaction. With this holistic approach, the CLASSEN is optimally positioned to further strengthen its leading position in the industry and serve its customers worldwide in the best possible way.

Cradle to Cradle Material Health Certificate

The Cradle to Cradle Certified® Material Health certificate was CERAMIN for CERAMIN in February 2025. The certification has the number 8902 and was carried out by EPEA GmbH – Part of Drees & Sommer as the leading assessment body. It is valid until February 27, 2028, and confirms compliance with the strict, globally recognized material health assessment method of the Cradle to Cradle Certified Product Standard at the bronze level.

Circularity for a better future

The cradle-to-cradle principle aims to design products in such a way that they can be completely recycled without generating waste. CERAMIN of recycled and recyclable polypropylene (PP) and can be reintroduced into the production cycle after its useful life as flooring. Its material properties make it suitable not only for reuse in new floor coverings, but also for use in other products. This contributes to the conservation of resources and supports a sustainable circular economy.

A strong signal for the industry

With Cradle to Cradle Material Health certification, the CLASSEN is sending a strong signal for sustainable innovation in the flooring industry. "This certification is another milestone for our company and shows that sustainable business practices and high-quality product solutions can go hand in hand," explains Sebastian Wendel, responsible for strategic business development at the CLASSEN.

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Kaisersesch, August 14, 2023. The CLASSEN presents its new sales structure, which brings a breath of fresh air and new momentum to the family business. With this change, the CLASSEN aims to strengthen sales within the company and promote closer networking and cross-departmental collaboration.

"Our goal is to create a corporate culture based on cooperation and creative exchange," says Dr. Hans-Jürgen Hannig, founder and CEO of the family-owned company. "With the implementation of our new sales structure, the CLASSEN is well equipped to successfully meet the challenges of the current market and develop innovative solutions that will put us in a strong position for the future."

One of the changes is that Mathias Gorecki has been appointed to the Group's management board. With over 30 years of experience as an integral part of CLASSEN, Mr. Gorecki will now take on a key role at Group level and work hand-in-hand with Céline Quervel to drive the company's sales strategy forward. Céline Quervel continues to head up Corporate Marketing and is now also responsible for overall sales at family level. In this role, Céline Quervel has been appointed to the management boards of all sales companies.

Moritz Menier will assume responsibility for the strategically important North and South American market. In this role, he will also drive forward new investment projects for CLASSEN in the USA. The first measure implemented under his leadership was the establishment of CLASSEN Inc., where Moritz Menier serves as CEO.

David Hussey takes over the management of important export markets such as Western Europe, Scandinavia and the Middle East. With his extensive experience in the laminate flooring sector, he brings valuable expertise and many years of market experience to his new role.

The new sales team at CLASSEN places particular emphasis on close communication with all departments within the company. Cross-departmental teams are deployed in a targeted manner to successfully launch new products such as the innovative CERAMIN (PP Dryback). The CLASSEN is also investing heavily in digitalization in order to leverage innovative technologies and digital solutions that make collaboration more efficient and further improve customer interaction. With this holistic approach, the CLASSEN is optimally positioned to further strengthen its leading position in the industry and serve its customers worldwide in the best possible way.


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About the CLASSEN Group

As a leading German manufacturer of wall and floor coverings, this family-owned company stands for technological leadership and sustainability. Under the motto "Floors For A Better Tomorrow," the approximately 2,000 employees of the CLASSEN are committed to a sustainable future in all areas of the value chain. With great passion and expertise, they achieve outstanding results – from resource conservation and long life cycles to the complete recycling of healthy wall and floor coverings.

CLASSEN avoids the use of chlorine, PVC, and plasticizers in its healthy wall and floor coverings. With numerous patents available to the entire industry, the company not only underscores its own independence, but also its ongoing commitment to our natural resources. With CERAMIN®, CLASSEN has developed CLASSEN material that consists largely of recycled plastics and is 100 percent recyclable. In this way, CLASSEN is making CLASSEN exemplary contribution to the circular economy.

Founded in 1962 by Dr. Hans-Jürgen Hannig, the family business is currently managed by three generations, including the founder himself.
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