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CLASSEN opens new showroom in Kaisersesch

Collection overview
Published on July 1, 2024
Modern, sustainable exhibition space with plants and designer flooring – the CLASSEN forum CLASSEN Kaisersesch
Kaisersesch, July 1, 2024 – The CLASSEN is pleased to announce the completion of its new, modern showroom in Kaisersesch. With over 700 square meters of floor space, the renovated space offers an innovative and inspiring environment for customers, partners, and employees.
The new showroom is not just a presentation area, but a dynamic platform for creative collaboration. Instead of a single large area, the space has been divided into different segments that can be flexibly changed and exchanged using a modular system. This makes it possible to keep the showroom constantly up to date and respond to the needs of visitors.

The most important innovation:
The "Interactive Corner"

A particular highlight is the "Interactive Corner," an area specially designed for collaborating with customers on new collections. This interactive workspace serves as an interface between customers, sales, marketing, and product management. Here, not only are the right decors for new collections determined, but the corresponding marketing concepts are also developed in the form of displays. In addition, a digital application offers the possibility of a virtual production tour through all of the company's locations, giving visitors a comprehensive insight into the manufacturing processes of the CLASSEN.

Sustainability and
creative design

The showroom features many green and plant elements that emphasize the sustainability of the company and the floor coverings on display. Unusual installations such as graffiti walls provide additional visual variety and playfully reflect the company's values.

Product scenarios and meeting rooms

Three mock-up booths show the products directly in application scenarios. CLASSEN , the new herringbone flooring from CLASSEN adorns a cozy reading corner. New meeting rooms also create space for exchange and offer an ideal environment for discussions and creative processes.
Modern, sustainable exhibition space with plants and designer flooring – the CLASSEN forum CLASSEN Kaisersesch
Product banner for sustainable Ceramin flooring productionModern showroom with wall decorations and designer furniture
Reception area with greenery and sustainable interior design

About the CLASSEN Group

As a leading German manufacturer of wall and floor coverings, this family-owned company stands for technological leadership and sustainability. Under the motto "Floors For A Better Tomorrow," the approximately 2,000 employees of the CLASSEN are committed to a sustainable future in all areas of the value chain. With great passion and expertise, they achieve outstanding results – from resource conservation and long life cycles to the complete recycling of healthy wall and floor coverings.

CLASSEN avoids the use of chlorine, PVC, and plasticizers in its healthy wall and floor coverings. With numerous patents available to the entire industry, the company not only underscores its own independence, but also its ongoing commitment to our natural resources. With CERAMIN®, CLASSEN has developed CLASSEN material that consists largely of recycled plastics and is 100 percent recyclable. In this way, CLASSEN is making CLASSEN exemplary contribution to the circular economy.

Founded in 1962 by Dr. Hans-Jürgen Hannig, the family business is currently managed by three generations, including the founder himself.
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