Kaisersesch, November 9, 2023 – The CLASSEN, a pioneer in the development of technologically innovative DIY floor coverings, announces that it will launch its first PVC-free dryback product for commercial use towards the end of this year. The CLASSEN has made a name for itself in recent years by developing forward-looking technologies and is now setting new standards in the flooring industry with "CERAMIN ."

The growing demand for environmentally friendly and PVC-free floor coverings has inspired the CLASSEN to further deepen its commitment to sustainable innovation. The CLASSEN success story began with the construction of the world's largest laminate flooring factory in the early 2000s. Over the years, CLASSEN has shaped CLASSEN industry with innovations and the invention of new patents, setting the highest quality standards. Eight years ago, CLASSEN developed CLASSEN revolutionary PVC-free material "CERAMIN," which is used in healthy and sustainable design floor coverings. This milestone ultimately laid the foundation for a global demand for PVC-free floor coverings.

The use of CERAMIN a dryback product required CLASSEN investments at CLASSEN . In this context, the CLASSEN commissioned its first punching machine at the end of October in order to offer a wide range of design options in the commercial sector in the future. The variety of designs is achieved not only through different new formats, but above all because CLASSEN has been a pioneer in the field of industrial digital printing CLASSEN years. The combination of CERAMIN the possibilities of digital printing opens up unique potential for the commercial sector, which is why the development of a PVC-free floor covering suitable for commercial use was the next logical step for the innovative family business.

"The launch of our PVC-free dryback flooring is an exciting step for the CLASSEN. We have always focused on innovation and sustainability, and this product is a natural extension of our commitment to environmentally friendly and health-conscious solutions. We are confident that our customers and partners will appreciate the advantages and design freedom that this product offers," says Céline Quervel, Head of Marketing at the CLASSEN.

To ensure that the new product meets the CLASSEN high quality standards and the demands of the commercial sector, the company has already entered into important partnerships with renowned industry leaders. These strategic alliances will ensure the successful launch and long-term acceptance of the new product.