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Home››Shaw Industries and Classen strategic partnership to revolutionize the flooring market

Shaw Industries and Classen strategic partnership to revolutionize the flooring market

Published on September 15, 2023
Group photo of representatives from CLASSEN Shaw at a meeting on the strategic North American partnership – a symbol of international cooperation, innovation, and sustainable flooring solutions.

The partnership expands Shaw's innovative range of hard flooring products and enables Classen significantly expand Classen presence in the North American flooring market.

Dalton, Ga. – September 15, 2023 – Shaw Industries Group, Inc. (Shaw) announces a strategic partnership with the Classen, an innovative manufacturer of hard flooring based in Germany that offers PVC-free solutions for commercial and residential applications. Through this partnership, Shaw will become the exclusive distributor of the company's new commercial flooring products in North America.

"With their long-standing commitment and proven track record in innovation and sustainable design, Shaw and Classen have formed an ideal partnership Classen their shared values and dedication to sophisticated design and outstanding service," said Tim Baucom, president and CEO of Shaw. "Together, we can bring innovative products to market and optimally serve our customers' diverse flooring needs."

Classen's portfolio of pioneering products meets the growing demand for alternative hard flooring in North America. The partnership with Shaw enables Classen significantly Classen in the region. The two companies share a commitment to unique product design inspired by Cradle to Cradle®, with a focus on health and well-being, climate protection, circular economy, water and soil stewardship, and social equity.

"This is an opportunity for Classen Shaw to collaborate at a critical time in the development of our companies in the areas of design, innovation, and sustainability," said Dr. Moritz Menier, CEO of Classen Inc. "Together, we will leverage deep market experience to collaboratively develop new flooring alternatives."

About Shaw Industries

Shaw Industries Group, Inc. supplies carpet, resilient flooring, hardwood, tile and stone, artificial turf and other specialty products to residential and commercial markets worldwide. The company fulfills its diverse customer needs through an extensive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with annual revenues of more than $7 billion and approximately 20,000 employees worldwide. Visit www.shawinc.com for more information.

Shaw Industries Group, Inc. supplies carpet, resilient flooring, hardwood, tile and stone, artificial turf and other specialty products to residential and commercial markets worldwide. The company fulfills its diverse customer requirements through an extensive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with annual revenues of more than $7 billion and approximately 20,000 employees worldwide. Visit www.shawinc.com for more information.

Circularity for a better future

The cradle-to-cradle principle aims to design products in such a way that they can be completely recycled without generating waste. CERAMIN of recycled and recyclable polypropylene (PP) and can be reintroduced into the production cycle after its useful life as flooring. Its material properties make it suitable not only for reuse in new floor coverings, but also for use in other products. This contributes to the conservation of resources and supports a sustainable circular economy.

A strong signal for the industry

With Cradle to Cradle Material Health certification, the CLASSEN is sending a strong signal for sustainable innovation in the flooring industry. "This certification is another milestone for our company and shows that sustainable business practices and high-quality product solutions can go hand in hand," explains Sebastian Wendel, responsible for strategic business development at the CLASSEN.

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The partnership expands Shaw's innovative range of hard flooring products and enables Classen significantly expand Classen presence in the North American flooring market.

Dalton, Ga. – September 15, 2023 – Shaw Industries Group, Inc. (Shaw) announces a strategic partnership with the Classen, an innovative manufacturer of hard flooring based in Germany that offers PVC-free solutions for commercial and residential applications. Through this partnership, Shaw will become the exclusive distributor of the company's new commercial flooring products in North America.

"With their long-standing commitment and proven track record in innovation and sustainable design, Shaw and Classen have formed an ideal partnership Classen their shared values and dedication to sophisticated design and outstanding service," said Tim Baucom, President and CEO of Shaw. "Together, we can bring innovative products to market and optimally serve our customers' diverse flooring needs."

Classen's portfolio of pioneering products meets the growing demand for alternative hard flooring in North America. The partnership with Shaw enables Classen significantly in the region. The two companies share a commitment to unique product design inspired by Cradle to Cradle®, with a focus on health and well-being, climate protection, circular economy, water and soil stewardship, and social equity.

"This is an opportunity for Classen Shaw to collaborate at a pivotal moment in the evolution of our companies in the areas of design, innovation, and sustainability," said Dr. Moritz Menier, CEO of Classen Inc. "Together, we will leverage deep market experience to collaboratively develop new flooring alternatives."

About Shaw Industries

Shaw Industries Group, Inc. supplies carpet, resilient flooring, hardwood, tile and stone, artificial turf and other specialty products to residential and commercial markets worldwide. The company fulfills its diverse customer requirements through an extensive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more. 

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with annual revenues of more than $7 billion and approximately 20,000 employees worldwide. Visit www.shawinc.com for more information.


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About the CLASSEN Group

As a leading German manufacturer of wall and floor coverings, this family-owned company stands for technological leadership and sustainability. Under the motto "Floors For A Better Tomorrow," the approximately 2,000 employees of the CLASSEN are committed to a sustainable future in all areas of the value chain. With great passion and expertise, they achieve outstanding results – from resource conservation and long life cycles to the complete recycling of healthy wall and floor coverings.

CLASSEN avoids the use of chlorine, PVC, and plasticizers in its healthy wall and floor coverings. With numerous patents available to the entire industry, the company not only underscores its own independence, but also its ongoing commitment to our natural resources. With CERAMIN®, CLASSEN has developed CLASSEN material that consists largely of recycled plastics and is 100 percent recyclable. In this way, CLASSEN is making CLASSEN exemplary contribution to the circular economy.

Founded in 1962 by Dr. Hans-Jürgen Hannig, the family business is currently managed by three generations, including the founder himself.
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